Clavia instruments on tour with Madonna (001113)

Clavia DMI Press release
FOR IMMEDIATE RELEASE
Contact: Fredrik Hylvander
Int +46 8 442 73 60
Stockholm, Sweden November 13, 2000

You may have heard that Madonna used Swedish producers for her latest videos. But now she also uses Swedish instruments in her shows! On the MTV Europe Music Awards show in the Stockholm Globe Arena on November 16, her band will perform on instruments made by Clavia DMI. Instead of using acoustic drums, her drummer and programmer Steve Sidelnyk will play on ddrum4 electronic drums. The ddrum4 electronic drums offer a wide variety of high-quality drums and percussion sounds. You can also download your own samples to the ddrum4. The ddrum4 also offers an extremely fast response time as well as great dynamics. These are a few reasons why ddrum4 has become very popular among great drummers around the world.

On keyboards you'll find Madonna's current producer Mirwais Ahmadzai and musical director Michael Beardon on Nord Lead 2s, a synthesizer also developed and produced by Clavia DMI. Nord Lead 2 is a digital synthesizer that emulates analog synthesis in a very convincing way - a technology we call 'virtual analog'. The first Nord Lead model was released in 1995 and has already become a classic in professional music studios and among keyboardists.

Madonna, who is currently on a promotion tour in Europe for her latest album "Music", will perform on several TV shows like Wetten Dass TV, Top of the Pops etc. In all these shows, including the MTV Europe Music Awards show, her band will use the setup featuring the ddrum4 drum kit and Nord Lead 2 synthesizers.

Clavia products are used by musicians all over the world, and in almost every music styles. Jazz musicians like Joe Zawinul and Tribal Tech, mega stars like Tina Turner, Michael Jackson, Pink Floyd, Jean-Michel Jarre, and Prince all use Clavia instruments. Also hard rock artists like Def Leppard, Guns and Roses and Kiss and movie scoring artists like Hans Zimmer and Michael Bradford play instruments from Clavia DMI. Other examples of artists are Nine Inch Nails, Smashing Pumpkins, Scooter, Prodigy, Yello, Jamiroquai, Chemical Brothers, A-ha and Roxette. The list could go on forever.